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SUPERHUMAN BIKES CAMPAIGN
Solution

A refreshed brand identity was crafted that balanced tradition with modern appeal, ensuring consistency across logos, packaging, and advertising to maintain a unified brand image. Strategic insights were leveraged from customer feedback and market research to fine-tune the designs, better meet market demands and enhance user engagement. These solutions significantly boosted the company’s branding and market presence.

brainstorm of SUPERLYTE electric drink mix

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Target Audience

Demographic:

  • Age: Primarily targets individuals aged 18-45, encompassing both young adults and middle-aged consumers who remain active.

  • Income Level: Middle to upper-middle income, accommodating the discretionary spending on health and wellness products.

  • Occupation: Includes professionals, students, and athletes, both amateur and professional, who prioritize fitness and wellness.

sketches of SUPERLYTE electric drink mix

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Psychographic:

  • Lifestyle: Active and health-conscious individuals who regularly engage in physical activities such as gym workouts, cycling, running, and team sports.

  • Personality Traits: Motivated, energetic, and outgoing, often community-oriented, participating in group sports or fitness events.

  • Interests: Strong interest in sports, outdoor activities, and maintaining an active social life. Likely to be interested in the latest health trends and nutritional supplements.

Versions of SUPERLYTE electric drink mix

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Superhuman T-shirt design

Superhuman T-shirt design

PHOTON email promotion design

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